Gardalandâ€™s ultimately goal is to deliver a memorable experience to each of its visitors, ensuring that they leave the park impatient to come back. Ideaward developed and managed IL GARDALAND CHE VORREI, an invitation to all Gardalandâ€™s customers to share ideas to improve their experience at the park.
- Il Gardaland che vorrei received more than 5,000 ideas over 6 weeks.
- The quality of the ideas was outstanding; they ranged from relatively simple suggestions to improve the experience at the park to creative and innovative new ways to entertain Gardaland visitors.
- The 20 best ideas were awarded 4 free entrances to Gardaland and Sea Life. The winning idea received besides a free VIP weekend at the Gardaland resort.
- The winning idea has became Prezzemolo Land, the brand new 2014 attraction.