YO DONA is the Spanish weekly female magazine from RCS Mediagroup. It launched the CONCURSO DE IDEAS YODONA to gather creative and imaginative ideas to improve the magazine whilst keeping it even closer to its readers. All website and printed magazine readers were asked to participate, and… they did! Participation was outstanding from all areas of Spain, although Madrid was the clear winner.

Ideas were incredibly good… All of them diverse and very creative. The engagement between YO DONA and their readers proved once more outstanding…